Search Engine Optimization

Writing content for the web that is both engaging to your readers and provides greater visibility with search engines can be a challenge. You need to captivate your readers with unique, creative content and share your passion on the specific topic you are writing about. But if no one can find you, what’s the point. In this column I will share with you nine tips that will help you achieve the proper balance between these two forces.

  • Write for your audience.
  • Develop unique content.
  • Writing for the web.
  • Picking the right keywords.
  • Place keywords carefully.
  • Keyword competition.

key element of proper SEO Web Design is code optimization. We feel that excess code on a site is an unnecessary obstacle to the search engines being able to catch the meat of the page, which is the content. Therefore, we like to eliminate as much code from the page as possible. We do this by making the JavaScript and cascading style sheet (CSS) code external. If these files are kept on the server and included in the page, rather than taking up valuable real estate at the top of the page, then the page should be more appealing to the search engines. We have coined this action as determining the Content to Code Ratio (CCR), being, the amount of content on the page in relation to the amount of code that shows up on the page. We want this ratio to be as low as possible. The lower the ratio, the lower amount of obstacles that stand in the way of the search engines and attaining high rankings. Keep this in mind in selecting your web design or development firm.

In addition to the on page optimization of code, we also work on the off page code. This comes into play when discussing the use of headers and footers throughout the site. We have seen far too many sites that do not have a header and a footer included in their code and each time, we have to basically restructure their site in order to make this next technique possible. We integrate SEO into our Content Management System (CMS), as well, to allow for initial and ongoing management of meta data and heading tags. Why is this important? Well, when you have a website that has 50 pages, 100 pages, or even thousands of pages, how are you going to efficiently manage all of those key areas of optimization for your web presence? It would be impossible without an SEO capable CMS. You don’t want to run the risk of making an error and overwriting your on page code. By integrating our SEO compliant CMS into your website, nearly anyone in your organization can make the changes to the meta and heading tags, and you need not worry about them negatively impacting or even breaking other code on the page. This SEO Content Management System pays off in its risk management benefits alone.

In researching your potential SEO Web Design firm, most importantly you should ask them for experience and references, both of which we’re glad to provide through a quick Request for More Info or e-mail to info@webformarketing.com.