Writing content for the web that is both engaging to your readers and provides greater visibility with search engines can be a challenge. You need to captivate your readers with unique, creative content and share your passion on the specific topic you are writing about. But if no one can find you, what’s the point. In this column I will share with you nine tips that will help you achieve the proper balance between these two forces.
In addition to the on page optimization of code, we also work on the off page code. This comes into play when discussing the use of headers and footers throughout the site. We have seen far too many sites that do not have a header and a footer included in their code and each time, we have to basically restructure their site in order to make this next technique possible. We integrate SEO into our Content Management System (CMS), as well, to allow for initial and ongoing management of meta data and heading tags. Why is this important? Well, when you have a website that has 50 pages, 100 pages, or even thousands of pages, how are you going to efficiently manage all of those key areas of optimization for your web presence? It would be impossible without an SEO capable CMS. You don’t want to run the risk of making an error and overwriting your on page code. By integrating our SEO compliant CMS into your website, nearly anyone in your organization can make the changes to the meta and heading tags, and you need not worry about them negatively impacting or even breaking other code on the page. This SEO Content Management System pays off in its risk management benefits alone.
In researching your potential SEO Web Design firm, most importantly you should ask them for experience and references, both of which we’re glad to provide through a quick Request for More Info or e-mail to firstname.lastname@example.org.